AnglingDirect

AnglingDirect

AnglingDirect is a leading UK-based online retailer specializing in fishing equipment and outdoor gear. The project involved developing a comprehensive e-commerce platform with specialized features for fishing enthusiasts.

Built a robust e-commerce solution using Magento as the backend platform, providing comprehensive product management, order processing, and customer account functionality with specialized features for fishing equipment.

Developed custom features to enhance user experience, including product recommendation engines, fishing season calculators, and integration with weather and tide information services.

Implemented advanced search and filtering capabilities specifically designed for fishing products, including species-specific recommendations, gear compatibility checking, and regional fishing regulations.

The platform includes features such as multi-language support, regional pricing, and integration with AnglingDirect's existing inventory and customer management systems.

Technologies: Magento, Product Management, User Experience, Fishing Industry, Outdoor Gear